The ten time Grammy Award winning musical phenomenon, rapper, producer and singer embarks on a new musical journey taking his audience to new heights. Kanye West returns with his fourth album 808s & Heartbreak. His highly anticipated 2008 album features the heart pounding first single, 'Love Lockdown' which premiered live for the first time on the 2008 MTV Video Music Awards. An electropop and R&B album, 808s & Heartbreak was primarily sung rather than rapped by West and has themes of love, loneliness, and heartache. The album also contains extensive use of the Auto-Tune voice processor and the Roland TR-808 drum machine, which was utilized and manipulated by West to produce a distorted, electronic sound.
Approaching the album's production in a minimalist fashion, West intended to contravene the typical sound of hip hop beat and instead evoke a presence of tribal drums. The album debuted at number one on the US Billboard 200 chart, selling 450,145 copies in its first week. It produced four singles, including the hit singles 'Love Lockdown' and 'Heartless'.